Inky Stories #5 – Inside Back Cover Comments about this page
The visual design is based on 1970s comic book ads of Marvel and DC. With only two exceptions, the products and businesses are real. Making room for URLs was a challenge for the smaller ads. These classifieds are so economical and direct; headlines describe the product instead of the brand, speaking directly to consumer needs. Leveraging from my print design experience, the ads were designed as if I were still in the Boston Phoenix production department (using InDesign instead of PageMaker). I then scanned a prinout of these ads to get that retro scratched look. Read the story overview for more behind-the-scenes details.